Vancouver Mural Festival Tours
Local Business Sponsorship Opportunities for year-round guided art tours
Vancouver Mural Festival Tours: Sponsorship Opportunities
VMF invites local businesses to partner with the festival through sponsorship of VMF’s year-round Guided Art Tours. Partnerships will have long-lasting benefits and rewards including getting the attention of new visitors (brand awareness), and developing long-term relationships with existing customers (brand loyalty and advocacy).
Vancouver Mural Festival Tours: Values & Vision
VMF is a platform to connect Vancouver’s vibrant young art scene with wider audiences both local and international. Through our annual event and year-round guided art tours we promote the rich arts and culture of Mount Pleasant, emphasizing the distinct charm the neighbourhood offers as one of the best areas to visit, live, work, eat and shop in Vancouver.
Running weekly since September 2016, VMF Guided Art Tours aspire to be in the Top Ten Things to Do in Vancouver by October 2017, increasing the number of visitors to the area and impacting the local economy.
Vancouver Mural Festival Tours: Marketing & Communications
The coordinated and branded marketing, and public relations campaign for VMF began months prior to the inaugural August 20t, 2016 event, and has continued to build through marketing of year-round Guided Art Tours.
Vancouver Mural Festival Tour Campaign Includes:
- Advertising (printed trifold available on-site throughout select Pleasant businesses)
- Online (marketing on four key websites) Vancouver Mural Festival, Art/Seen Vancouver, Mt. Pleasant BIA, as well as Fieldtripp.com – VMF’s partner listing and booking platform
- Social Media across three key channels for the 3 main sponsors:
Vancouver Mural Festival
Facebook 2,866 Likes
Instagram 6,160 Followers
Twitter 330 Followers
Mount Pleasant BIA
Facebook 991 Likes
Instagram 1,218 Followers
Twitter 2,900 Followers
Art/Seen Vancouver and Fieldtripp
Facebook 929 Likes
Instagram 4,235 Followers
Media Relations (established track record with Arts & Culture editors for mainstream dailies, weeklies and producers of broadcast programs)
B to B Marketing Material sent directly to key contacts in the hospitality & tourism industry, Corporate clients, and private & public educational institutions
Grassroots (virtual and viral word of mouth)
Forthcoming (scheduled for spring-summer 2017 – peak tourist season)
- Brochures distributed at Hop-On Hop-Off and Vancouver Trolley buses, as well as key tourist information kiosks
Sponsorship Options
Sponsor
$100 Sponsor a tour for a month (= $25 a week) (min one month commitment)
- Promote your business with exclusive offers to tour guests through printed material included in VMF brochure handout;
- Verbal endorsement by tour guide on VMF Guided Art Tour;
- Be included in a monthly e-newsletter (~2,500 subscribers)
Official Sponsor
$200 Sponsor a tour for a month (= $50 a week) (min one month commitment)
- Be a designated outside stop on VMF Guided Art Tour;
- Promote your business with exclusive offers to tour guests through printed material included in VMF brochure handout;
- Verbal endorsement by tour guide on VMF Guided Art Tour;
- Be included in a monthly e-newsletter (~2,500 subscribers)
- Acknowledgement of sponsorship in one Art Tour feature a week on all 3 social media streams
Title Sponsor
$400 Sponsor a tour for a month (= $100 a week) (min one month commitment)
- Be the start point or end destination on VMF Guided Art Tour, and be included on all tour itinerary listings as the start point or end destination;
- Promote your business with exclusive offers to tour guests through printed material included in VMF brochure handout;
- Verbal endorsement by tour guide on VMF Guided Art Tour;
- Be included in a monthly e-newsletter (~2,500 subscribers)
- Acknowledgement of sponsorship in one Art Tour feature a week on all 3 social media streams
- Acknowledgement of sponsorship on the website of all partners
Longer-term Sponsorship Options
3 Month Sponsorship – Save 10%
Sponsor – $30 Savings (Price $270)
Official Sponsor – $60 Savings (Price $540)
Title Sponsor – $120 Savings (Price $1080)
6 Month Sponsorship – Save 15%
Sponsor – $90 Savings (Price $510)
Official Sponsor – $180 Savings (Price $1,020)
Title Sponsor – $360 Savings (Price $2,040)
1 Year Sponsorship – Save 20%
Sponsor – $240 Savings (Price $960)
Official Sponsor – $480 Savings (Price $1,920)
Title Sponsor – $960 Savings (Price $3,840)
See below for sample tri-fold advertisement and further information about the VMF.
For more information about the tours or becoming a sponsor please contact: Charmaine@mpbia.ca.
